Having worked in the beauty industry for ten years, Threefiftytwo Beauty founder Alejandra always had a dream of owning her own cosmetic & self care product company. Fast forward to 2020 when her life changed as she embarked on the journey of motherhood, she decided that there was no better time than NOW to prove to herself that she could do it. With her new found strength, product & beauty industry knowledge , she dedicates her company to her daughter who inspired her to start & lead by example even naming the company after the time she was born, as well as dedicating it to all mothers & women with dreams of their own. Her Lip Lumie’s are all named after words of affirmation to remind people of their power every time they wear them.